Validating the factors influencing social commerce adoption in small and medium enterprise in Malaysia
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چکیده
منابع مشابه
Factors Influencing Electronic Commerce Adoption in Small and Medium Businesses: An Empirical Study in Thailand
This study examines the factors influencing the variations of e-commerce adoption decisions in small and medium businesses in Thailand. Based on the literature review, three groups of factors are identified, including organizational, technology, and environmental factors. Firms are classified into three main groups based on the extent to which an organization is relatively earlier to adopt e-co...
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تجارت الکترونیکی شیوه اجرای مسئولیتها، تقابل با مشتریان و امور معمول عملیاتی در شرکتها را تغییر داده است. تجارت الکترونیکی در عمل تنها خرید و فروش کالاها را از طریق ابزار الکترونیک نمی باشد، بلکه تمام فعالیتهای لازم جهت انجام فرایند فروش را نیز در بر میگیرد. در اواخر دهه 1990 بسیاری از شرکتها فعالیتهای خود را به منظور دستیابی به مشتریان جدید و یا ارائه فرصتهای جدید به مشتریان موجود گسترش دادند...
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The literature provides an extensive list of incentives and barriers to adoption and use of e-business and e-commerce information technology (EEIT) by small and medium businesses (SMEs). The objective of this current research was to consolidate these factors and determine their level of influence, either positively or negatively from the adopter’s perspective, on the adoption decision. A set of...
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ژورنال
عنوان ژورنال: Indonesian Journal of Electrical Engineering and Computer Science
سال: 2020
ISSN: 2502-4760,2502-4752
DOI: 10.11591/ijeecs.v17.i1.pp440-447